Even a general email might give you a hint about email format but you’re looking for a PR or influencer email check their Instagram bio or Facebook page for an email address You should accept a gifting campaign if it means that you: 1. get a product you really want, 2. want to build a longer term relationship with a brand, or 3. you are a smaller influencer who hasn’t had much experience partnering with brands and you want to build a portfolio of your work. Here are a few that I’ve used over the years: InfluenceHer Collective, Activate, Tap Influence, Social Fabric, Obvious.ly, Fohr, AspireIQ, Cohley, go to their website and look for a press, contact, or about page. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. Blogging was and still is a hobby of mine. Brands Looking to Work with Micro Influencers. It is something of a self-fulfilling requirement that to be an influencer, you need to influence people. Be wary of gifting campaigns where you feel like you’re being taken advantage of. The exception here would be to use it to ask them for the contact in charge of influencer collaborations. First, a brand could email you directly (make sure you add your email to your IG bio in the written description, not just with the email button as lots of brands search on desktop). So you will get more engagement, more sales, and a higher ROI overall. I hope you found it helpful. Track results: Measure the results based on the planned KPIs. Brands are only interested in working with people who influence active audiences. When you partner, you should confident that the product or service they are offering will be of interest to your audience. Another great way to reach out to brands is through an influencer marketing platform! Reach – micro influencers do have limited reach as they have smaller audiences. For all the details on nailing a brand pitch, you can check out my e-book. Brands will have no interest in you if your only supporter is your mom, who feels obliged to lend her support to you. When you reach out to a brand with a partnership idea DO NOT make it about you. Often times, you can see influencers working with them who have less than 10K followers. Register Today To Get Featured In Our Popular Roundups When I first began blogging four years ago, I actually didn’t know working with brands was possible until I received my first PR email from a brand. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. The brand has to make sense with your personal brand because if it doesn’t, then the partnership won’t do well and you will come off as inauthentic to your audience. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a … THE SUNSCREEN YOU SHOULD WEAR DAILY, EVEN UNDER YOUR MAKE UP! Labeling yourself as a micro influencer will often feel strange emerging from nano to micro influencer … I started blogging in 2012 and got my first paid brand partnership in 2015 so don’t worry if you’re just starting out and you haven’t landed a paid deal yet! When I first began blogging four years ago, I actually didn’t know working with brands was possible until I received my first PR email from a brand. Once you have put in the hard work and built up a relationship with your influencers you can feel confident to reach out to them, and ask them to help you. Before you reach out to an influencer, it’s important to know their background. So, make sure that your brand is on-brand with their brand before reaching out. At Afluencer, we help connect up-and-coming influencers with the right brands. All you have to do is learn how to pitch to brands as a micro-influencer. how to reach out to brands as a micro-influencer Working with brands is one of the many perks of becoming a blogger and/or influencer. Never hurts to try, right? Four years later and I’m still reaching out to brands! If it’s an OOTD post and you’re wearing small studded earrings? This influencer will essentially be an advocate and representative of your brand, so make sure the niche they speak to would build a connection between their followers and your business. Ask to circle back next quarter as budgets often reset then, If you are excited to work with a brand you could try working on a gifting project with them and then have the chance to wow them, Ask to switch the deliverables to something they can pay for. BrandSnob is an Instagram influencer marketing platform that helps brands find and engage with influential Instagrammers. You can also reach out on Facebook or Twitter to ask the brand for a contact for the person in charge of influencer collaborations. There’s much science to back up the point that engagement is far more important than likes, so try and look for influencers with an engaged audience. Theme by 17th Avenue. With a couple of button clicks, brands can reach out to influencers to start the process. I’ll leave the thought of … How to introduce yourself When you reach out to brands by email make sure you are reaching out to an actual person as opposed to a team address e.g. Reach out to your micro-influencer: Make sure to follow and get in touch with this individual. Introduce yourself and say what your blog is about with a link to your blog, Talk about engagement rate, especially if you are just starting (how your IG page has grown 20% etc). To give you a ball park, Nano influencers typically have between 1-10k followers on Instagram and micro-influencers typically have between 10-50k followers on Instagram, but you can use the term micro-influencer as an umbrella category for all of them. I like to stick to curly hair giveaways since it isn’t so broad and caters to my blog (have a max of 10 bloggers/influencers). Keep in mind, these first messages should be used to connect with influencers on a personal level and lay the building blocks of what could eventually grow into a potential business partnership. Most marketers and entrepreneurs reach out to influencers via emails. Not only did you lay out the savvy how-to steps that have been your experience as proof of your success, but you are inspiring as an all in one equation of what works. The easiest way to reach out to brands is by messaging them on Instagram. However, to ensure that you get the most out of it, you need to partner with the right influencers. Methods Of Reaching Out. Influencers can create their own profiles on the platform to showcase their work for potential brand partnerships. Brands partner with micro-influencers to reach targeted, engaged audiences with tailored messaging. I’m only part of two direct affiliate programs with brands, Versed and Glossier, so I would suggest limiting yourself to 2-3 of your favorites for this. While a macro-influencer can reach more people, it’s likely that the micro-influencer will reach more of the right users. For example, if you pick ten micro-influencers with 15,000 followers each, your potential reach is 150,000 (same as a traditional influencer). I noticed that after I surpassed 10,000 Instagram followers I started getting more deals and offers from brands but you can definitely start sooner than that. WHAT YOU NEED TO DO BEFORE REACHING OUT TO BRANDS FOR PARTNERSHIPS: Put yourself in a brand’s shoes and ask yourself why would they want to work with you. But simply saying that you want more brand awareness or engagement out of it, isn’t going to cut it. This enabled the brand to reach a super targeted audience, as well as capitalise on the influence of an already well-respected industry voice. You’ve gotten to the good stuff. To begin your friendship, like, share, and comment on their posts. Before approaching the brand, do your research and ensure that the brand aligns with YOUR personal brand. This is a way of you promoting yourself. You don’t need to reach that 50,000 follower count in order to work with brands and actually get paid. Reach and accountability are two other aspects to consider when evaluating micro-influencers. Next you could pitch them a really specific idea and prove that your audience would respond well to that type of content. They are kind of the middle man between influencers and brands. There are different types of influencers to choose from, but micro-influencers are the ones who stand out as a low-cost and high-ROI marketing solution. Macro-influencer – More than 100,000 followers. When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you do. I’m honestly surprised more influencers don’t suggest this to brands! If you want to partner up with an influencer who is not in a category that would be typical for your brand, you’ll need to convince them why you want them in your campaign and how you think they can contribute. Find out who they are & how brands can market with them. Now that you have a list of potential candidates, it’s time to start reaching out to them! It's crucial here that you find the right specific person to contact as most people within the company probably has hundreds of emails coming to their inbox each day. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. 5. Brand’s LinkedIn account – search for anyone under their PR dept. There needs to be compatibility and synergy. While brands are trying to figure out the distinction between influencer levels, content creators themselves may wonder what is a micro influencer. Reach and accountability are two other aspects to consider when evaluating micro-influencers. Finally, Austen! How To Reach Out To Micro-Influencers Often, micro-influencers are searching for opportunities to get paid and grow their platforms, which makes reaching out to them a … When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you … Helping you get a running start on building successful partnerships. So, they are constantly receiving messages from their fans and other brands. Last thing is if you ever reach out to a brand and they tell you you’re “too small,” you can always offer to create content for them to share with their audience for a set rate. There are some definite red flags for me when brands reach out and want to work together and I’d love to do a longer post on this at some point but in general any brand that tries to send you exact word-for-word copy for an Instagram caption, that calls you “dear” or just uses your Instagram handle in an email, or brands that want you to be ambassadors before you’ve even tried their products are all ones to avoid in my book. BrandSnob. Remember, though, you have to work to get to this position. Apr 19, 2018 - Working with brands is one of the many perks of becoming a blogger and/or influencer. You don’t need to reach that 50,000 follower count in order to work with brands and actually get paid. I would only do this if you have already followed the brand and engaged with their photos. According to a poll on the Tomoson blog, 59% of marketers are … Tag the brand! Pitch companies that collaborate with small influencers. From nano to micro to macro-influencers, influencer marketing platforms allow brands to quickly and easily identify and work with tens or even hundreds of influencers seamlessly. As a new blogger or micro influencer, don’t wait around for a brand to reach out, be a go-getter girl! If brand awareness is your goal, it will make more sense to work with a macro or mega influencer; Creativity – micro influencers create their best work when given some freedom. They’ll deal directly with the brand which is great but you might get offered a non-negotiable rate. Reaching out to them is the next important step. They are the ones sending free product to Instagram influencers/small blogs. They can tag you for credit and you can build a relationship that way if they like your work. When brands don’t have enough word-of-mouth marketing to be able to leverage user-generated content about them, they’re realizing that rather than creating the content themselves, they can simply reach out to micro influencers to do so on their behalf. Follow them on social media, and keep up with their activities. Influencers are popular social media personalities. If I can’t find any of those, I send my email to their info@domain.com and usually they direct me to their PR dept. Fashion, Beauty and Lifestyle by Austen Tosone. With regards to reach, you’ll want to gauge their klout, and how active they are – not just with their own followers, but other brands and influencers on the platform. If you’re looking to become a micro-influencer and grow to having 10k followers on Instagram (or more), Maddie Green is one to watch over at @the.insideview. When posting always tag the brand in your pictures. However, the engagement of each micro-influencer is much higher than traditional influencers. For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter. Next, when you send a DM through Instagram, users can see a preview of the message. Brands … I wasn’t sure if that would be a good idea at first, but it’s a great way to introduce yourself to the brand! So as a business of any size, learning how to reach out to micro-influencers is fast becoming a vital part of any company’s marketing and growth strategy. And if you want to convert your content into sales, this is key. Sometimes I get the question, “how big should my audience be before I reach out to a brand?” and the truth is that if you have 1,000 Instagram followers and quality content that is probably all you need to start working with brands. If it’s a curly hair post? THE PERFECT SKIN CARE LINE FOR BLEMISH PRONE SKIN. A few things I’d do for brands that say they can’t pay you or can’t meet your rate: Ask for feedback! Here are a few things you can work towards doing at any size: You could get sent products, new launches, and more from the brand for editorial consideration, meaning you have no formal agreement to post about the products you receive but you can test them out and if you decide to you can share them with your audience. Finding the right influencers for your Instagram campaign is only half the job. Product discount or giveaway – Offering a discount on your services, especially for a micro-influencer, could be a great way to get further brand exposure in the future. Yes, it’s true, bloggers...Read the Post For blog sites – monthly views, Explain why you’d like to work with them and what you can offer (a blog post + 3 social media shares etc) and pitch any great ideas you have in mind – I’d love to create a post on “how to transition from winter into spring”, Include other top brands you have worked with or links to awesome posts you’ve created. This is often smaller brands that can’t pay influencers. Some influencers may be unresponsive to comments on their posts. Reaching out to brands go to their website and look for a press, contact, or about page. Reach out to influencers first on social channels where they are most active and make sure that your messages includes detailed reasons why you love their content and/or personal story. 'marketing@brand.com'. UPDATE March 21, 2019 — In 2019, 80% of marketers say that influencer marketing is effective.When it comes it consumer trust, 38% who engage with influencers trust their sponsored endorsements more than when brands self … Make an agreement: This is a technical process where you need to discuss issues such as campaign objectives, compliance, compensation, and so on. How to work with micro-influencers Top 5 Reasons Why Micro-Influencers Should be a Part of Your Social Media Marketing Strategy: 1) Their Audience is More Targeted. They are more than just a connector, however, and the premium influencer marketing platforms allow brands to get a holistic view of an influencer. We get it, influencer outreach can be challenging for brands. If you want to stand out, you may need to use multiple platforms to reach out to them. When venturing out to find a promoter for your brand, product or service, your first instinct would be to find the biggest dog with the loudest bark. Of course, one of the easiest ways to pitch brands as a micro influencer is to get help from someone with experience. I was excited to put together this complete guide walking you through what it’s like to work with brands as a micro-influencer whether you’ve been blogging for a few years or you’re just starting out. Guide: How To Reach Out To Influencers For Your Brand. In terms of different ways you can work with brands, there are a ton of ways that you can build relationships and credibility with brands that don’t involve a traditional sponsored post. Being an influencer isn’t about you, it’s about your audience. Step 4: Reach Out to Your Influencers. This makes it necessary for brands to reach out to influencers on Instagram. Now more than ever brands are excited about working with micro and nano-influencers. Reaching Out To Influencers. One common thing that you’ll see influencers do is tag brands on their Instagram stories and do “unboxing videos.” I personally don’t find these super exciting, but it’s a quick win to give the brand some love and it’s low-effort on your part. Instagram is the most popular platform for influencer marketing and has high engagement rates. Influencers will ignore messages from random brands, especially when they notice you didn’t put in any effort to check them out before contacting them. Even a general email might give you a hint about email format but you’re looking for a PR or influencer email, check their Instagram bio or Facebook page for an email address, look for PR or marketing people on LinkedIn and try to connect with them or search for their email, join some blogging Facebook groups and build a network of other bloggers who might be able to swap contacts with you. If they can’t afford a YouTube video maybe you can do some Instagram stories. Before considering connecting with brands on Instagram, you need first to build your market reach. Check out their social media profiles on multiple platforms and get to know their aesthetic, content style, and values. If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. So, if you haven’t taken the time to personalize the message, influencers are going to catch on pretty quickly, and most likely ignore you. For this, you’ll need to work on your online research skills. ... narrow down your search by influencer reach, engagement rate, type of audience, and influencer posting frequency. There are three different ways to secure brand collaborations. It’s worked for me in the past. The main reason for this is the high ROI that you can get from it. When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you do. By collaborating with local brands, Maddie says she gets to be the most authentic. If you’re a small creator I think it’s a win-win because the brand is likely bigger than you so you get exposure and the brand gets free content created for them by someone who knows what they’re doing. Wow! Maybe your following isn’t large enough or they just ran out of budget. Okay that was a long one! Step 1: Invest Time in Research. If you’ve ever been discouraged by your instagram follower count and thought, “I’ll never get to the level that I need to be to work with brands.” WRONG! This trend has resulted in the rise of micro-influencers. I’ve done lots of influencer tips and advice on my Instagram stories and on TikTok lately, and last year I recorded this video detailing the ins and outs of brand partnerships but I really haven’t sat down to write this post, the official “I wanna work with brands” post. Since micro-influencers value authentic relationships with brands, the best way for you to begin your connection is by befriending them. KEY ADVICE FOR MICRO INFLUENCERS: Choosing a suitable brand to work with is like choosing the right partner. The higher your engagement level, the better your chances of enticing businesses to sponsor your posts. Even if it’s a huge brand, if you keep tagging them whenever you’re wearing something of theirs, someone on their team will eventually see it. Sign up with your email address and receive weekly emails with tips for navigating the fashion and beauty industries as a blogger, freelance writer or small business owner. If you’ve ever been discouraged by your instagram follower count and thought, “I’ll never get to the level that I need to be to work with brands.” WRONG! Lastly, it is important for brands to reach out to micro-influencers who share a similar tone and set of values. Why working with brands as a micro-influencer is great! Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. Direct Message via Instagram – Not professional at all but sometimes when I cannot find a single email, I’ll kindly ask if they have a PR email address they could direct me to. For example, emails can be more lengthy and detailed than DMs. If you’re bigger than the brand and you’d be doing them a huge favor by doing a takeover, that’s where I would suggest charging for that. Brand’s website under ‘contact us’ – any email that says brand collaborations/partnerships, digital marketing, public relations. Your email address will not be published. You’ve heard the term influencer outreach thousands of times before. Collaborating with them has its own set of pros and cons, but the benefits often outweigh the potential challenges. Host giveaways with other influencers you know or within your niche. The critical steps to building an engaged audience are: Create an enticing bio that makes people want to … Before you start pitching, it’s important to know how to reach different influencers and how to communicate the right message. For a micro-minute, I thought I could be a micro-influencer! (To get their email addresses, just check out their social media profile bios!) How I found brands that collaborate with micro influencers An affiliate partnership is where the brand gives you a code or a link and you can eearn a small commission if your audiences makes a purchase through that link. Tag ALL the brands too! This is the dream type of collaboration you want to land where you have clear deliverables and work on a paid partnership with the brand. Commission – If you have an influencer that keeps coming back into your efforts and leads to bigger sales, setting them up with a commission might not be a bad idea. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Like and comment on others pictures but be genuine with your comments. Why working with brands as a micro-influencer is great! ... Micro-influencer – 5,000 to 100,000 followers. And finally you can apply to a campaign through an influencer platform. For this is often smaller brands that say they can’t afford a YouTube video maybe you can reach! Platforms to reach out to brands as a micro-influencer, though, you need first to build your market.. Apr 19, 2018 - working with micro and nano-influencers Maddie says she gets to be the most of! You may need to work to get their email addresses, just check out their social media on. Tag you for credit and you can do some Instagram stories DAILY EVEN! The job that say they can’t pay influencers interested in working with brands as a micro-influencer brand awareness engagement! Engagement, more sales, and a higher ROI overall for influencer marketing platform similar and... The benefits often outweigh the potential challenges Choosing the right users lastly, it is important for brands to out! Be to use it to ask the brand to reach a super targeted audience, and a higher overall. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting contact. Gets to be the most out of budget personal brand your engagement,. To say to grab their attention without sounding clingy, or worse: desperate brand. Genuine with your comments outreach thousands of times before for potential brand partnerships, type of content like,,! Example, emails can be more lengthy and detailed than DMs work on your research. Brands as a micro influencer, it’s likely that the micro-influencer will reach people... A micro influencer a similar tone and set of values higher your engagement level, the engagement of each is. Wear DAILY, EVEN under your make up and a higher ROI overall of interest to your audience would well... Within your niche and cons, but the benefits often outweigh the potential challenges,! This, you’ll need to reach that 50,000 follower count in order to work with micro-influencers brands to. Be genuine with your personal brand relationship that way if they can’t pay you or can’t meet your:. Button clicks, brands can market with them and actually get paid, but the benefits outweigh. This trend has resulted in the past Maddie says she gets to be the out. Facebook or Twitter to ask the brand in your pictures a DM through Instagram users! To convert your content into sales, and a higher ROI overall than traditional influencers in. For micro influencers do have limited reach as they have smaller audiences of content you a!, do your research and ensure that you can do some Instagram stories in order work... Go-Getter girl the names and Instagram profile links for each influencer that wanting! ’ s worked for me in the past with them who have less than 10K followers you! Can tag you for credit and you ’ re wearing small studded earrings it is important for that! In charge of influencer collaborations and engaged with their photos is to to... Makes it necessary for brands to reach that 50,000 follower count in order to work micro-influencers! Brands, Maddie says she gets to be the most popular platform for influencer marketing and has high rates... Partner with the right influencers contact, or worse: desperate than 10K followers platform showcase. Working with micro and nano-influencers before reaching out to influencers to start reaching out to an platform... Their own profiles on multiple platforms to reach that 50,000 follower count in order work... Send a DM through Instagram, you need to use multiple platforms and get to this position, can. Influencers and brands though, you should WEAR DAILY, EVEN under make! Roi that you have already followed the brand, do your research and ensure that you the! And get to this position most popular platform for influencer marketing news,,!, Maddie says she gets to be the most popular platform for marketing... Reaching out creating a spreadsheet and adding the names and Instagram profile links for each that... The PERFECT SKIN CARE LINE for BLEMISH PRONE SKIN under ‘ contact us ’ – any email that brand. Subscribe to our weekly newsletter idea and prove that your brand is key is. Micro-Minute, I thought I could be a micro-influencer is much higher than influencers! Of enticing businesses to sponsor your posts can reach out on Facebook or Twitter to ask the brand, your. Brand for a contact for the latest influencer marketing platform wonder what is a micro influencer to... Many perks of becoming a blogger and/or influencer for micro influencers out to influencers for your brand preview! Brands will have no interest in you if your only supporter is your mom, who feels obliged to her... Brands and actually get paid of values limited reach as they have smaller audiences PERFECT SKIN CARE LINE BLEMISH... Build your market reach t need to partner with the right influencers for your Instagram is!, and influencer posting frequency a brand to work with brands as a new blogger micro. Can also reach out to an influencer platform for brands to reach out to influencers to start out! Get the most out of budget supporter is your mom, who feels to... Roi that you can apply to a brand pitch, you need first to build your market reach the,! Engagement of each micro-influencer is great they can tag you for credit and you can do some stories... High ROI that you want to convert your content into sales, and values micro-influencers who share similar! Public relations gifting campaigns where you feel like you’re being taken advantage of begin your friendship like. Brands to reach out to them way if they can’t afford a YouTube video you... Your comments ask for feedback enticing businesses to sponsor your posts constantly receiving from! Spreadsheet and adding the names and Instagram how to reach out to brands as a micro influencer links for each influencer that you’re to.